代写ABS2603 Marketing Research and CRM Coursework 1 CRM essay代写C/C++语言

2025-05-05

BUSINESS SCHOOL

ABS2603 Marketing Research and CRM

Coursework 1 CRM essay.

The due date for the assignment is 3^th of May at 23:55.

· This assignment contributes to 35% of the overall module grade.

· The word limit of this assignment is 1500 words +/- 10% which does not include referencing and title page. Where an assignment exceeds the stated word limit, the following will apply:

a. Award a mark that reflects deficiencies in the work as submitted, that is in line with explicit marking criteria and is proportionate to the extent to which the word limit is exceeded or

b. disregard work submitted above the word limit.

· Assignments are to be submitted through Turnitin in Blackboard. You can submit your assignment multiple times up until the deadline. Once the submission date has passed, the system will not allow re-submission.

· Students may request an extension to the stipulated due date. To request an extension, you will need to log into My Bangor https://my.bangor.ac.uk/en/ and locate the request centre from the drop-down list of the Online Services tab.

· Where an assignment is late without an agreed extension, the following rules will apply without prejudice:

a. Submitted up to 7 days after the original submission date - Assignment will be capped at the lowest possible passing grade, which at 40%.40%.

b. Submitted after 7 days without a valid extension – Assignment will be zero graded.

Before submitting your assignment, please ensure that it is properly referenced to guard against accusations of malpractice. Guidance on referencing can be found at Teaching & Learning Support Resources Gateway and Referencing for Bangor Business School.

· You are reminded not to copy material from any sources without properly referencing it, as this constitutes plagiarism. Plagiarism is defined as using without acknowledgement another person’s words or ideas and submitting them for assessment as though it were one’s own work. This includes copying materials from the internet, unfair use of generative artificial intelligence software such as Chat GPT, rewriting published material without acknowledging the source and the translation of materials using unauthorised methods or essay mills. Cases of plagiarism will be referred to the Business School Academic Integrity Officer for investigation and may be subject to a deduction of marks, which can result in an overall mark of 0%.

You are reminded that the use of such services to generate work in substitute for your original contributions contravenes Bangor’s Academic Integrity policy. Any detected attempt to use such tools will also result in a referral to the Business School Academic Integrity Officer. Academic Integrity Procedure: https://www.bangor.ac.uk/regulations/procs/proc05.php.en.

COURSEWORK DETAILS

Module Name: Marketing Research and CRM

Module Code: ASB2603

Module Co-ordinator: Beata Kupiec-Teahan

The Essay CW 1 (35% weighting) is designed to assess the following Learning Outcomes in the Module:

LO3. Demonstrate an ability to explain and discuss the relevance of key concepts (loyalty, customer lifetime value, retention) related to customer relationship management (CRM), and the key challenges faced by marketers in managing customer retention and experiences.

LO4. Demonstrate an ability to explain and discuss the roles of primary and secondary data, and the different types of qualitative and quantitative data collection methods for the marketing research and CRM purposes.

LO5. Examine the role of customer relationship management (CRM) data and CRM metrics (e.g., customer Lifetime value, customer retention rate) in the implementation of a CRM approach.

Assignment Details

Title: The Role of CRM and Marketing Research in Modern Marketing Strategies

Instructions: Write a 1500-word essay that addresses the learning outcomes listed above. Your essay should demonstrate a comprehensive understanding of the topics and include references to published marketing reports to support your arguments.

Tasks:

1. Key Concepts in Customer Relationship Management (CRM)

o Explain the relevance of key CRM concepts such as loyalty, customer lifetime value, and retention.

o Discuss the key challenges faced by marketers in managing customer retention and experiences. (25% of total mark)

2. Roles of Primary and Secondary Data in Marketing Research and CRM

o Explain the roles of primary and secondary data in marketing research for obtaining CRM input data.

o Discuss the types of qualitative and quantitative data collection methods used for marketing research and CRM purposes. (35% of total mark)

3. Role of CRM Data and Metrics in CRM Implementation

o Examine the role of CRM data and CRM metrics (e.g., customer lifetime value, customer retention rate) in the implementation of a CRM approach.

o Use examples (minimum 3) from published sources such as marketing reports (e.g. Mintel) to illustrate how CRM data and metrics are applied in real-world scenarios.

o Evaluate your examples of CRM approaches and the use of CLV metrics by real-world companies. (40% of total mark). (Evaluation goes beyond mere description and it includes both positive and negative aspects of CRM examples you use).

Guidelines:

· Your essay should be well-structured, with a clear introduction, body, and conclusion.

· Use headings and subheadings to organise your content according to the learning outcomes.

· Support your arguments with references to published marketing reports and academic sources.

· Ensure proper citation and referencing in Harvard style.

· Proofread your essay for clarity, coherence, and grammatical accuracy.

Submission:

· Submit your essay as a Word document or PDF file to Turnitin.

· Include a title page with your name, student ID, course title, and date of submission.

· Please follow these formatting guidelines: Font / Size: Arial or Times New Roman 12; Spacing: 1.5; Margins: At least 2.54 to left and right and text ‘justified’.

Assessment Criteria:

· Demonstration of understanding of the key concepts.

· Depth and relevance of the discussion.

· Use of appropriate examples and references.

· Clarity and coherence of writing.

· Proper citation and referencing.

Detailed assessment criteria are listed at the end of this document.

Good luck with your essay! If you have any questions or need further clarification, feel free to ask me during workshops, via email or come and see me during office hours Mondays 13.30-14.30 and Tuesdays 11.30- 12.30. My office is in Alun Building room 3.01, third floor.

	Threshold -D- to D+ (40-49%):	level-C- to C+ (50-59%):	Good -B- to B+ (60-69%):	Excellent -A- to A (70% +):
LO3 Demonstrate an ability to explain and discuss the relevance of key concepts (loyalty, customer lifetime value, retention) related to customer relationship management (CRM), and the key challenges faced by marketers in managing customer retention and experiences.	Fails to or demonstrate inadequate understanding and use of key concepts (loyalty, customer lifetime value, retention) related to customer relationship management (CRM). Fail to or identify inadequate challenges faced by marketers in managing customer retention and experiences	There is clear understanding and use of key concepts (loyalty, customer lifetime value, retention) related to customer relationship management (CRM) Much of the relevant information is identified related to challenges faced by marketers in managing customer retention and experiences	A very good use and understanding of key concepts (loyalty, customer lifetime value, retention) related to customer relationship management (CRM) A very good aware and critical analysis of challenges faced by marketers in managing customer retention and experiences	Outstanding use and understanding of key concepts (loyalty, customer lifetime value, retention) related to customer relationship management (CRM) An excellent critical discussion about the most appropriate challenges faced by marketers in managing customer retention and experiences
LO4. Demonstrate an ability to explain and discuss the roles of primary and secondary data, and the different types of qualitative and quantitative data collection methods for the marketing research and CRM purposes.	Unaware of the roles of primary and secondary data for the marketing research and CRM purposes	Adequate discussion about the roles of primary and secondary data for the marketing research and CRM purposes	An appropriate discussion and critical analysis of primary and secondary data for the marketing research and CRM purposes	An outstanding discussion and critical analysis of the roles of primary and secondary data for the marketing research and CRM purposes
LO5. Examine the role of customer relationship management (CRM) data and CRM metrics (e.g., customer Lifetime value, customer retention rate) in the implementation of a CRM approach.	Very weak discussion and analysis of the role of customer relationship management (CRM) data and CRM metrics in the implication of a CRM approach	Some relevant discussion and analysis of the role of customer relationship management (CRM) data and CRM metrics in the implication of a CRM approach	Very coherent discussion and critical analysis of the role of customer relationship management (CRM) data and CRM metrics in the implication of a CRM approach	Full and critical consideration of the role of customer relationship management (CRM) data and CRM metrics in the implication of a CRM approach