Designing Online Presence (5013MKT) - Assignment Brief
March Intake 2025
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Assignment Name:
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Coursework 2 – Client Proposal
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Assignment Weightage:
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50%
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Submission Date & Time:
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7 July 2025 (2359 hours)
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Submission Platform.:
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Upload to Blackboard Turnitin
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File Format:
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Word Doc or PDF only
ModuleCode_CW2_Name_StudentID
Example:
5013MKT_CW2_CaseyLeeJiaXin_ 123ABC45.pdf
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Word Limit:
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3,000 words
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Assignment Information
This is an INDIVIDUAL assignment.
1. Select another Company from the List of Case Studies that was not used in your Cw1. This company will be your Client and you are part of the Agency serving them.
2. Deloitte has recently published the “2024 Millennial & Gen Z Survey” . The report highlights several of society’s most pressing issues which millennials are increasingly concerned with.
In response to this, the client has commissioned your agency to help them create a Brand New Online Presence (Website & Mobile App) based on the following requirements:
● Better appeal to Millennials and Gen Z by proposing a NEW CSR initiative/narrative
● Improve and humanise the company’s corporate image
● Create more opportunities for engagement
3. The proposal must explain how you intend to achieve your client’s requirements.
You are required to create a set of Artefacts to illustrate the new website and mobile app.
This will include details of how key visual elements will look like, samples of content writing, and features to enhance usability of the target group.
4. Your rationalisation must be based on the concepts and good practices of these 6 domains:
● Principles of Design
● Designing for Mobile & Web
● Designing for Usability
● Writing for the Web
● Website Development
● App Development
5. Reference a mixture of good quality academic and industry sources to support your report. All in-text citations and references must be strictly in the CU approved APA Style.
List of Case Studies
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S/N
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Company Name
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Industry
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1
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Citizen Watch
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Horology
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2
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POKKA
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Food & Beverage
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3
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Ocean Health
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Dietary Supplements
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4
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StarHub Cable TV
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Telecommunications
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5
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L’Oréal
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Cosmetics
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6
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ComfortDelGro
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Transportation (Taxi)
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7
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OCBC Bank
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Banking & Finance
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8
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BHG
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Retail (Department Store)
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9
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Ogawa Singapore
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Healthcare & Wellness
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10
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Hush Puppies
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Fashion
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Grading Guidelines
The word limit is 3,000 words which includes quotations and citations, but excludes the cover page, content page, references list and appendix (if any).
There will be a penalty of a deduction of 10% of the mark (after internal moderation) for work exceeding the word limit by 10% or more.
In order to gain a good pass for this assignment at this level students are expected to pay attention to the following generic grading criteria.