INFOSYS 306 Digital Business and Innovation

Tutorial 6

Objectives

This tutorial aims to

•   deepen your understanding of the platform lifecycle

Tasks

1.   Instagram has attempted to evolve by launching its online marketplace in March 2019. You may read more about it at https://business.instagram.com/shopping. Is this an envelopment? What benefits can Instagram and content creators reap from the marketplace?

2.   Josh Petersen, an Amazon employee, once said, “We sold more books today that didn't sell at all yesterday than we sold today of all the books that did sell yesterday” at Amazon. What business phenomenon/model/strategy does this statement describe? Explain why it cannot work well in an offline context but can work well for digital businesses.

3.   Continue with the group assignment.